FWD Life Insurance (FWD), a leading life insurance company in Thailand, consistently delivers refreshing brand experiences to kick off their latest brand campaign, 'Mai Ya mok'. The campaign aims to encourage people to appreciate their micro-moments and enjoy life inspired by their passions, which aligned with FWD's core brand concept of 'Celebrate living.' To amplify the brand experience, FWD collaborates with ‘PENNY THE CHEF’, renowned for her past work with three Michelin-starred restaurants, to launch the one-of-a-kind home-baked 'Orange Brownie'. The brownie’s refreshing twist of orange filling resonates well with FWD's dynamic brand culture.
Pavarisa Chumvigrand, Chief Branding and Communications Officer, FWD Life Insurance Public Company Limited (FWD), said, “The collaboration with ‘PENNY THE CHEF’ is a part of our ongoing brand initiatives since late 2020. FWD is a different kind of insurer with a bold vision to change the way people feel about insurance, and while we are at it, we strive to create refreshing brand experiences for everyone. The brand experiences do not limit to just seeing our brand but we want people to experience and even taste our brand. We hope to encourage people to enjoy their micro-moments in daily life to 'Celebrate living' with our full support.”