FWD Life Insurance Plc (“FWD Insurance”) won Best LINE TV in Finance & Insurance award from LINE Thailand Awards 2021, with its commercial movie “OPD Kumkrob Job Haihuang” broadcasting in LINE TV Thailand platform.
David Korunić, Chief Executive Officer of FWD Insurance said “We are grateful to learn that our creativity received excellent feedback from audiences and thank to LINE TV Thailand for this recognition. Our advertising short film ‘OPD Kumkrob Job Haihuang’ vividly showcased our health protection, including hospital and treatment costs that might occur for any illnesses, from simple to critical illnesses. Through the effective and popular medium LINE TV Thailand, we are pleased that we are able to raise awareness on the importance of critical illness insurance and introduce the insurance concept to the audience clearly.”
The short film ‘OPD Kumkrob Job Haihuang’ is a co-project between FWD Insurance and Siam Commercial Bank broadcasted on LINE TV platform. Viewers were engaged by the film and the vast majority watched the entire film. This is higher than the usual standard. ‘OPD Kumkrob Job Haihuang’ was a story told through different perspectives of three main characters at different age groups, Sunny -Suwanmethanont, Tu- Popetorn Soonthornyanakij and Gun- Svastivat Na Ayutthaya, highlighting the importance of effective communications with more clarity communication and less industry terminology so that insurance product can be better understood that it covers hospital costs and support our customers to celebrate living without worry.
The Best LINE TV in Finance & Insurance awards is part of LINE Thailand awards, an annual business awards ceremony giving recognition to the Thai online entertainment industry for their achievements in the year 2021.
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For more information, please contact FWD Insurance corporate communication:
Thitiporn Wongpakawat
Email: thitiporn.w@fwd.com Tel. 098-962-4699
Sasiya Prayoonhong
Email: Sasiya.p@fwd.com Tel. 081-645-1706
About FWD Insurance
FWD Group is a pan-Asian life insurance business with approximately 10 million customers across 10 markets, including some of the fastest growing insurance markets in the world.
FWD Insurance was established in Thailand in 2013 and is a member of FWD Group. We are focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.
For more information, please visit fwd.co.th or facebook.com/FWDThailand