FWD Insurance continues to promote “Celebrate living” brand campaign to convey its brand identity and brand purpose that inspires everyone to live life to the fullest without hesitation with the support and care from FWD Insurance. The "Insurance For All" campaign aims to promote brand recognition and brings creative ideas to life for visually impaired people through their language “Braille". The campaign strengthens our position as a different kind of insurer while we continue changing the way people feel about insurance.
Pavarisa Chumvigrant, Chief Branding and Communications Officer of FWD Insurance, said “FWD Insurance is led by our customers and driven by digital technology as we want insurance to be simple and accessible for everyone. We encourage everyone in society, regardless of age, gender, class, physical limitations, to have equal access to insurance because we value every life, we care, and we embrace diversity. This is how we came up with the concept of our latest brand campaign “Insurance For All”.
As part of the “Insurance For All” brand campaign, FWD developed materials in “Braille” and printed them on posters and table wraps in 4 series showcasing the stories of individuals with visual impairments who demonstrate perseverance and succeeded in their professions. The posters and table wraps, with Braille will be placed in an area where target audiences and the public can easily reach them. For example, The Bangkok School for the blind, The Foundation of the blind in Thailand under the Royal patronage of H.M. the Queen and The Lighthouse Centre for the Blind. This new brand campaign aims to inspire the public to take care of others in need, demonstrate optimism, happiness and positivity and inspire Thai people to live life to the fullest and Celebrate living.
Find out more information about Insurance For All click here
For more information, please contact FWD Insurance corporate communication:
Email: firstname.lastname@example.org Tel. 065-936-8751
Email: email@example.com Tel. 085-909-6050
About FWD Insurance Thailand
FWD Group is a pan-Asian life insurance business with approximately 10 million customers across 10 markets, including some of the fastest growing insurance markets in the world.
FWD Insurance, Thailand, is established in 2013 and a member of FWD Group that focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance. For more information please visit fwd.co.th or facebook.com/FWD Thailand