“iFWD” continues to be appreciated by Thai customers for three consecutive years

FWD Life Insurance Plc (“FWD Insurance”) today announced its online life insurance platform iFWD continues to be appreciated by Thai customers as the on-line platform of choice for buying life insurance, according to the data released from the Thai Life Assurance Association, upholding a significant market share and a leading position in digital channel premium life insurance for three consecutive years.

Mr. Arjan Wes, Chief Commercial Officer of FWD Insurance said, “FWD is committed to making the insurance journey simple, faster and smoother. We continue to research and understand the current needs and behaviour of our consumers, and constantly modify our digital platform - iFWD - to provide customers an effortless experience in seeking for product information and decisioning, making insurance protection just a few clicks away.” 

iFWD, a digital life insurance platform first launched in 2019, offers various online insurance products from short-term life insurance, cancer protection insurance, critical illness insurance and personal accident insurance. Customers are able to make purchase 24 hours a day whenever they want, anytime, anywhere via a computer screen or mobile phone. iFWD uses ISO/IEC 27001 certified technology for information security management systems which enables them to carry out online transactions with peace of mind, knowing that the information they have provided will be handled properly and confidentially. FWD insurance also provides an online customer service portal for policy management and personal information update while a chatbot system provides instant information about FWD’s products and services.

The platform allows customers to select their choice of products with ease, calculate their own premiums, make instant purchase to provide immediate life protection after the policy has been approved within minutes. 
Arjan added, “We understand that customers often like variety and therefore we offer many different products to meet their every need and create insurance experience that fits their lifestyle.  We are delighted that our customers continue to trust FWD for their protection needs.”
iFWD achieved continuous growth for customers buying life insurance products offered through digital channels according to Thai Life Assurance Association’s 2019-2021 Annual Report, reinforcing its success as the leader in online insurance that Thai people trust the most. 
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For more information, please contact FWD Insurance corporate communication: 

Thitiporn Wongpakawat
Email: thitiporn.w@fwd.com Tel. 098-962-4699

Sasiya Prayoonhong
Email: Sasiya.p@fwd.com Tel. 081-645-1706

About FWD Insurance Thailand 

FWD Group is a pan-Asian life insurance business with approximately 10 million customers across 10 markets, including some of the fastest growing insurance markets in the world.

FWD Insurance was established in Thailand in 2013 and is a member of FWD Group. We are focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.

For more information please visit fwd.co.th or facebook.com/FWD Thailand